(www.BlacksinHollywood.com) – When the CW started, it relied quite heavily on African American viewership to build its numbers. When the network got to a respectable viewing number, they backed away from “ethnic” content and focused on producing TV for White people. Fast forward to 2016 and little has changed. For the purpose of this article, The CW network was used for the case study.
At its 2016 Upfronts, The CW’s show line up is depressingly vanilla.
Although the event was upbeat and happy, the number of scripted, live-action shows on The CW network with All-Black (or predominantly minority, for that matter) casts is exactly zero.
“Black people are starved for shows which not only feature lots of black actors but that put Black culture front and center in a way they enjoy,” veteran TV critic Eric Deggans.
In 2010, The CW- which was created when UPN and The WB merged a few years back – took over some shows from UPN network also had more than its share of Black sitcoms, and several were brought over to the new CW network. But the ethnic sitcoms never jelled with the CW’s other young, female-skewing shows and were eventually dropped.