(www.BlacksinHollywood.com) – Even with Republican presidential candidate Donald Trump refusing to disavow the support of the Ku Klux Klan and declaring “All Lives Matter” at a rally, Coca-Cola and other companies still have not canceled their sponsorship of the RNC. Many point out Coca Cola’s heavy investment in apartheid, which sought to make Africa more white than Black, and say the company’s racial legacy is too strong to ignore.
In an equally puzzling twist, Viacom, which owns BET, VH1, Logo (the gay network) and others, is heavily funded by Coca Cola. From it’s Sprite partnership at the BET Awards to the controversy Coca Cola sponsorship of the 2016 Black Girls Rock, Viacom’s critics say it is selling Black culture.
That’s why it’s so surprising that Patrisse-Cullors – who is credited as one of the founder of the Black Lives Matter movement – would allow her organization’s work to be ensnared in such a messy situation. It’s like the time when Oprah let GOP candidate George W. Bush kiss her on her show. (He was elected a short time later.)
Coca Cola is under fire from some many sides it’s hard to keep up: There’s the GMO boycott among many others that stands out most. That was until White-owned cable outlet Viacom and White-owned publisher Time – which owns Essence Magazine – began allowing Coca Cola to be infused into their programming. How can Coca-Cola, a company that heavily markets to and profits from Black people, fund a platform for a presidential nominee that is being bolstered into office by former Grand Wizard David Duke, the KKK, and other white supremacists? That’s how the official BoycottCoke.com website reads.
Even Latinos are mad at Coca Cola, especially since Trump made it clear that they will have to pack up their things and go if he’s in office. Viacom’s “TRES” network is their Latino network and it also receives a lot of money from Coca Cola.
If the founders atttend the event, accept the award and promote the award, they will effectively be telling their base that Coca Cola is a cool company that African Americans and people of color should support.