(www.BlacksinHollywood.com) – At times it was awkard, like when the new bride said she produced a doctor and a certificate to prove she was a virgin at her wedding. At times it was funny, but one thing “It’s Not You, It’s Men” was not was boring.
The show, which could benefit from a different time slot, has been under fire for not spending much advertising money on Black-owned media outlets. Given that both Tyrese and Rev. Run make the bulk of their living off the love and support of the Black community – and that Oprah’s OWN Network was failing until bringing in Black content – it seems disrespectful that the show’s advertising purchases have been largely with mainstream media.
But, let’s face it: It’s Tyrese. In a suit. Smiling. What’s to hate?
“I have a problem with being single,” Tyrese Gibson offers on his new show that debuted at the same time as “Unbreak My Heart: Toni Braxton’s biopic. “People have to remind me of who I am sometimes — like I’m not ‘Love me ’cause of what I drive, where I work or what I live in. I’m a regular guy. If anything, I run into girls who are more caught up in who they are versus me. I don’t like being single.”
Rev. Run, who has so many shows on TV it’s hard to keep up, has the opposite challenge.
“Really it’s about me and Tyrese talking about me being a very married man and him being a very single man,” says Rev, who at one point, led the table in prayer. “At one time, we were gonna name the show in my mind How to Catch and Keep a Man so Tyrese would be the “catch” and my part is how to “keep.”
At times, the show felt like a male version of “The View” while at others it was crass and a rude and had the feeling of men at the barber shop chopping it up. The audience sat in chairs with red top tables to create a comedy club feeling, but in a kind of cool sort of way. There was nothing special about the set, but it worked because the topics were intriguing.
The show promises guest like Van Diesel and others will likely be a hit with viewers.
When OWN first came out, Oprah refused to allow her network to be called a Black-owned TV network. She had programming mostly geared to the people she holds most dear: White folks. But soon, the network was going belly up so she did what many mainstream networks do: Bring in Black people, Black shows and get the numbers up before abandoning Black people when the network is on solid ground. Her decision to do ad buys in mostly mainstream places undercuts the Black community’s loyalty to her while dissing the most coveted TV viewers on the planet: Black America.
African Americans over index on social media spending a whopping six+ hours a day on websites like Twitter, Instagram and BlacksinHollywood.com, which is 100 percent Black owned. African Americans watch more TV than any other group and are more likely to watch commercials. Plus, Blacks have a $1.75 TRILLION spending power, so Oprah’s diss was more than a diss. It was the financial slap heard around the world.