Maybe that’s why Taraji P. Henson’s character “Cookie” is causing fashion waves everyweek with many tuning in just to see what she’ll wear and how she’ll wear her hair. During its inaugural season, “Empire” star crashed the BlacksinHollywood.com’s parent company’s website because of a two-year-old article on Taraji in which she gave out hair secrets. When it comes to style, you’ll be hard pressed to find anyone as influential as Taraji.
When it comes to get people excited about new products, tapping African Americans is a great decision. That’s why Family Dollar Fabulous deserves to win because it connected bloggers / vloggers from across New York who ultimately shaped brand awareness of Family Dollar as a go to beauty supply store.
By holding a VIP reception, in-store shopping spree, booth activations with celebrity stylists, a fashion show where the Family Dollar “Just Be…” fashion line was launched, and truly listening to what beauty experts want, Family Dollar continues its dominance as a beauty supply destination for women on a budget.
To achieve these milestones, Family Dollar did the following:
•Impressively vetted 25 “Faces of Fabulous” who were movers and shakers of the beauty industry in NYC and had a huge online presence
•Identified more than a dozen Family Dollar beauty suppliers to participate in the event and interact with the Faces of Fabulous; required suppliers to secure their own event ambassadors or celebrity spokespeople to further social media reach; Some of the celebrities in attendance who contributed to social media impressions included:
- Real Housewives of Atlanta star, Cynthia Bailey
- Celebrity Stylist to First Lady Michelle Obama, Johnny Wright
- Lifetime TV’s Girlfriend Intervention reality TV star, Tracy Balan
- Co-creator of The Lipstick Junkies, Africa Miranda
- Celebrity stylist to Oprah, Pat Grant Williams